The carbon footprint of EarthPositive® products is reduced by around 90% through a combination of innovative product design, low impact organic agriculture, efficiency in manufacturing, and by replacing standard grid electricity with renewable wind power. It does not use carbon offsets and the footprint calculations are certified by the Carbon Trust Certifications in the U.K.
It has been calculated that a single EarthPositive® T-shirt saves around 7 kilograms of CO2e.
Having taken the greenhouse gas emissions to pre-industrial levels, all the EarthPositive® products carry the registered mark “Climate Neutral”.