We use your information in a number of different ways — what we do depends on the information. The tables below set this out in detail, showing what we do, and why we do it.

Your name and contact details

How we use your name & contact details	Why?
Deliver your purchases to you	We’ve got to do this to perform our contract with you (it’s a bit hard to send your order if we don’t use your name and contact details!)
Send you service messages by text, e-mail or through our app, such as order updates	We’ve got to do this to perform our contract with you (so you can tell when your order is coming)
Sending you information by email, SMS, or post, about our new products and services	To keep you up to date. We only send this with your permission
Fraud prevention and detection	To prevent and detect fraud against either you or FIYAH – unfortunate, but essential
Showing you FIYAH adverts as your browse the web	So you can see our latest products and deals
Finding out what you, and other customers, like	To ensure we are giving you what you want, and to stay ahead of the competition

Your date of birth information

How we use your date of birth	Why?
Fraud prevention and detection	To prevent and detect fraud against either you or FIYAH – unfortunate, but essential

Your gender information

How we use your gender information	Why?
To direct you to the right part of our website	To get you to the products that you want faster

Your payment information

This means your card’s security/CVV code, don’t worry, we don’t keep them.

How we use your payment information	Why?
Take payment, and give refunds	We’ve got to do this to perform our contract with you — we’re not giving all our stuff away!
Fraud prevention and detection	To prevent and detect fraud against either you or FIYAH – unfortunate, but essential

Your contact history with us

What you’ve said to us — for example, over the phone, on instant chat, or on social media.

How we use your contact history	Why?
Provide customer service and support	We’ve got to do this to perform our contract with you, after all, you expect the best service from us
Train our staff	So that, when you contact us, you get the best possible customer service

Purchase history and saved items

What you’ve bought and what you’ve stored in your basket for another time

How we use your purchase history and saved items	Why?
Sell you things	We’ve got to do this to perform our contract with you — if you can’t put stuff into a basket, you can’t buy it!
Provide customer service and support, and handle returns	We’ve got to do this to perform our contract with you
Finding out what you, and other customers, like	To ensure we are giving you what you want, and to stay ahead of the competition

Information about your phone or laptop, and how you use our website and app

The information you give us when you browse our site or use our app, including your IP address and device type and, if you choose to share it with us, your location data, as well as how you use our website and app.

How we use information about your phone or laptop, and how you use our website and app	Why?
Improve our website and set default options for you (such as language and currency)	To give you the best possible shopping experience
Protect our website	To prevent and detect fraud against either you or FIYAH – unfortunate, but essential — and to meet our legal obligations about looking after your data

Information from accounts you link to us

What we do if you link your Twitter or Facebook accounts to us

How we use information from accounts you link to us	Why?
To enable you to log into our website simply and easily without having to create a specific account	To make it easier for you to use FIYAH.com and purchase those items you want!
To provide product recommendations	So you can quickly spot things which take your fancy

Your responses to surveys, competitions and promotions

How we use your responses to surveys, competitions and promotions	Why?
Run the survey, competition or promotion	We’ve got to do this to perform our contract with you — if we can’t use your entry, you can’t possibly win!

You don’t have to give us any of this personal information but if you don’t, you may not be able to buy from the site, and you are unlikely to receive our optimal overall customer experience.  But that is your choice – and we respect that.

We also anonymise and aggregate personal information (so that it does not identify you) and use it for purposes including testing our IT systems, research, data analysis, improving our site and app, and developing new products and services. We also share this information with third parties.

Sharing your information

We do not, and will not, sell any of your data to any third party – including your name, address, email address or credit card information. We want to earn and maintain your trust, and we believe this is essential in order to do that.

However, we share your data with the following categories of companies as an essential part of being able to provide our services to you, as set out in this statement:

• Companies in the FIYAH group, are sometimes different bits of our group are responsible for different activities (especially licensed ones)
• Companies that do things to get your purchases to you, such as payment service providers, warehouses, order packers, and delivery companies
• Professional service providers, such as marketing agencies, advertising partners and website hosts, who help us run our business
• Credit reference agencies, law enforcement and fraud prevention agencies, so we can help tackle fraud
• Companies approved by you, such as social media sites (if you choose to link your accounts to us), Marketplace sellers where you place an order, and Klarna where you choose to use their payment service

We may provide third parties with aggregated but anonymised information and analytics about our customers and, before we do so, we will make sure that it does not identify you.

By using our website, you (the visitor) agree to allow third parties to process your IP address, in order to determine your location for the purpose of currency conversion. You also agree to have that currency stored in a session cookie in your browser (a temporary cookie which gets automatically removed when you close your browser). We do this in order for the selected currency to remain selected and consistent when browsing our website so that the prices can convert to your (the visitor) local currency.

Marketing messages

If you have said we can; we’ll send you marketing messages by email, text, to keep you aware of what we’re up to and to help you see and find our products.

How to stop marketing messages from FIYAH.com

You can stop receiving marketing messages from us at any time.

You can do this:

• Through your account settings
• By clicking on the ‘unsubscribe’ link in any email
• By contacting our Customer Care team 

Once you do this, we will update your profile to ensure that you don’t receive further marketing messages.

Please note that, as FIYAH comprises a complex web of many inter-connecting services, it might take a few days for all our systems to be updated, so you might get messages from us while we process your request.

Stopping marketing messages will not stop service communications (such as order updates or where you have expressed an interest in an activity at FIYAH, for example, new designers).

How to stop marketing messages from FIYAH Marketplace

The marketplace has a separate system for marketing preferences to our main FIYAH websites and apps. All FIYAH members have the option to receive marketing communications from FIYAH.

If you’re a boutique seller, you will automatically receive a Marketplace newsletter, with content tailored to your particular boutique.

If you decide you no longer want Marketplace marketing communications, you can opt out by visiting My Marketplace > My Details in the FIYAH Marketplace website or you can click on the ‘unsubscribe’ link in any Marketplace email.

Seeing adverts for FIYAH.com online

We also engage in online advertising, also to keep you aware of what we’re up to and to help you understand and find our products.

Like many companies, we target FIYAH banners and ads to you when you are on other websites and apps. We do this using a variety of digital marketing networks and ad exchanges, and we use a range of advertising technologies like web beacons, pixels, ad tags, cookies, and mobile identifiers, as well as specific services offered by some sites and social networks, such as Facebook’s Custom Audience service.

The banners and ads you see will be based on information we hold about you, or your previous use of FIYAH (for example, your FIYAH search history, and the content you read on FIYAH) or on FIYAH banners or ads you have previously clicked on.

Keeping your information

We’ll only hold on to your information for as long as you are a customer. If you haven’t logged onto our website for three years, we will delete your information from our systems. If you no longer wish to be a customer, you can also contact our Customer Care team and request to remove all the information we have on you.

If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our Terms & Conditions, we may also keep hold of some of your information as required, even after you have closed your account or it is no longer needed to provide the services to you.

Your rights

You have a lot of rights relating to your personal information:

• The right to be informed about how your personal information is being used (like this notice!)
• The right to access the personal information we hold about you
• The right to request the correction of inaccurate personal information we hold about you
• The right to request that we delete your data, or stop processing it or collecting it, in some circumstances
• The right to stop direct marketing messages and to withdraw consent for other consent-based processing at any time
• The right to request that we transfer or port elements of your data either to you or another service provider
• The right to complain to your data protection regulator — in the UK, the Information Commissioner’s Office

 

If you want to exercise your rights, have a complaint, or just have questions, please contact us.

Changes to how we Protect Your Privacy

We may change this page from time to time, to reflect how we are processing your data.

If we make significant changes, we will make that clear on the FIYAH website or other FIYAH services, or by some other means of contact such as email, so that you can review the changes before you continue to use FIYAH.

Cookies

We use cookies on our website. For more information on cookies, please see our cookie notice.

“The below companies may collect personal information when you interact with our digital property, including IP addresses, digital identifiers, information about your web browsing and app usage and how you interact with our properties and ads for a variety of purposes, such as personalization of offers or advertisements, analytics about how you engage with websites or ads and other commercial purposes. For more information about the collection, use and sale of your personal data and your rights, please use the below links.”

https://rakutenadvertising.com/legal-notices/services-privacy-policy/

https://rakutenadvertising.com/legal-notices/services-privacy-rights-request-form/ 

Third Party Companies Using Website Cookies

Rakuten Advertising: We partner with Rakuten Advertising for our affiliate marketing activities.

How to contact us

We always want to hear from our customers (especially if you feel we’ve let you down or could do better).

If you:

• Have any questions or feedback about this notice
• Would like us to stop using your information
• Want to exercise any of your rights as set out above, or have a complaint

please don’t hesitate to contact our Customer Care team, who will be happy to answer any questions you may have. 

You can contact our privacy team by dropping us a line at support@fiyah.com or else through the contact form via the FIYAH website. Or if you’d like to, you can write to us at:

FIYAH
Ryecroft
10 Aviary Road
Worsley
Manchester
M282WF
UK

Protecting your privacy